Vendor report / Real show data
A complete breakdown of booth performance, what the evidence supports, and what to change or test next. Explore the audited report for a fragrance company at ASD Market Week and take the branded PDF with you.
Three show days, 9 am to 6 pm. Every people figure here is a calibrated estimate: sensor tracks and times corrected against booth camera footage counted by hand, not a measured count. Aisle traffic was not counted, so there is no conversion rate for this show. Day one was rebuilt from recorded positions after the show. A visitor who returns on another day counts again.
Showing All days · All three days
Selected period. Engaged means at least 30 seconds in the booth. The sensor covers the booth, not the whole aisle.
Always August 26–27. One visitor can use more than one zone. Attention is time in the zone, not verified sales or conversation time.
Prepared for a fragrance company | ASD Market Week, Las Vegas | August 25-27, 2026. This report turns three days of anonymous booth measurement into decisions for the next show. Every people figure is a calibrated estimate from hand-counted booth camera footage, not a measured count.
| The show (calibrated estimate) | Result |
|---|---|
| Visits | 991 |
| Engaged 30s or longer | 727 / 73% |
| Two minutes or more | 436 / 44% |
| Average / middle visit | 5.8 min / 3.3 min |
| Hours of attention | 103 |
The calibrated estimate is 991 booth visits across the three days. 727 of them stayed 30 seconds or longer (73%), and 436 stayed two minutes or more (44%). The average visit ran 5.8 min and the middle visit 3.3 min. Together that is 103 hours of attention on your product.
The counter and the lounge hold 90% of all the time spent in the booth. Protect their product access and conversation space as the first rule of the next floor plan.
Day 2 to Day 3: visitors 288 to 265, engaged 209 to 165, and two-minute visits 165 to 58. Look at the experience and the audience mix behind that drop before buying more space.
Attention is not a sale. Connect qualified leads, orders and full show cost to these figures, and the next report can answer the money question directly.
A visitor stepping in is the start of an opportunity. The question is whether the booth gives them a reason to stay.
| How visits divided (calibrated estimate) | Show | Aug 26-27 |
|---|---|---|
| Visits | 991 | 553 |
| Under 30 seconds | 264 | 179 |
| 30 seconds or longer | 727 | 374 |
| Two minutes or more | 436 | 223 |
| Engagement rate | 73% | 68% |
264 visits ended inside 30 seconds. A clear product benefit, a quick demonstration and an easy next step are the levers to test against that group.
Five points on the 73% engagement rate is about 50 more engaged visitors at the same traffic. Treat that as a planning scenario, not a forecast.
Two-minute visits can be real conversations, or a queue. Read lead quality alongside dwell before treating longer stays as a win.
The sensor sees the booth, not the whole hall. These are visits, not identified people, and someone who returns on another day is counted again.
Three days, measured the same way. Day one was rebuilt from recorded positions after the show.
| Day | Visits (est.) | 30s+ | Rate | 2 min+ | Average visit |
|---|---|---|---|---|---|
| Day 1 | 438 | 353 | 81% | 213 | 6.4 min |
| Day 2 | 288 | 209 | 73% | 165 | 6.1 min |
| Day 3 | 265 | 165 | 62% | 58 | 4.5 min |
From Day 2 to Day 3 visitors fell 8%, while engaged visitors fell 21%. The engagement rate dropped from 73% to 62%.
Two-minute visits went from 165 to 58. That is a retention signal worth investigating, not proof that any person, product or layout caused it.
Demo availability, product stock, appointment schedules, audience mix and any change to the booth experience. Log those by hour next show so the team can tell a quiet hall from a weaker offer.
Keep the core demo and the buyer follow-up offer running through the final day, and compare the same measures each day against visitor volume.
Visitors are counted in the hour their visit began. The same hour behaves differently across days, so treat this as a starting point, not a fixed schedule.
| Hour PDT | Day 1 | Day 2 | Day 3 | Aug 26-27 engaged |
|---|---|---|---|---|
| 9 am | 25 | 28 | 22 | 35 |
| 10 am | 52 | 22 | 39 | 43 |
| 11 am | 54 | 45 | 48 | 65 |
| 12 pm | 51 | 41 | 35 | 53 |
| 1 pm | 46 | 48 | 40 | 60 |
| 2 pm | 78 | 40 | 32 | 44 |
| 3 pm | 47 | 22 | 26 | 35 |
| 4 pm | 39 | 21 | 13 | 24 |
| 5 pm | 46 | 21 | 10 | 15 |
11 am was the strongest hour on the live days with 93 visitors. 521 visitors, 53% of the show, arrived between 10 am and 2 pm. Keep demonstrations and accessible product ready across that block.
Staff the busy middle of the day fully, and move breaks to the quieter hours rather than splitting the crew evenly across the day.
Review visitors, engaged share and qualified leads each hour. Test scheduled demos in matched time blocks instead of assuming a busier hour sells better.
The final three hours still brought 245 visitors. Lower volume is not zero opportunity; a targeted appointment or follow-up invitation is worth testing.
The average visit ran 5.8 min and the middle visit 3.3 min. A minority of long stays lifts the average, so deliver value quickly, then make it easy to continue.
| Time in the booth | Visits (est.) | Share |
|---|---|---|
| Under 30s | 264 | 27% |
| 30-59.9s | 105 | 11% |
| 1-2 min | 186 | 19% |
| 2-5 min | 200 | 20% |
| 5-10 min | 135 | 14% |
| 10 min+ | 101 | 10% |
264 visitors, 27% of the show, stayed under 30 seconds. A short explanation, a visible comparison and a low-friction demo are the hypotheses to test there.
291 visitors stayed between 30 seconds and two minutes. Offer a deeper product discussion or a follow-up booking without blocking the quick experience.
A quarter of visits ended inside 1.3 min, while the longest tenth ran past 13.1 min. The longest single visit was 197.4 min.
Whatever thresholds you compare on, keep them identical between shows, or the comparison measures the definition rather than the booth.
Zone results cover August 26 and 27. One visitor can use more than one zone, so zone visits do not add up to people.
| Zone | Zone visits | Hours | Average visit | Per visitor |
|---|---|---|---|---|
| Counter | 462 | 27.6 | 3.6 min | 3.0 min |
| Lounge | 329 | 20.1 | 3.7 min | 2.2 min |
| Seating | 191 | 5.1 | 1.6 min | 0.6 min |
The counter drew 462 zone visits and 27.6 hours, 52% of all zone attention, about 3.0 minutes per visitor. Keep the core product offer here.
The lounge held 20.1 hours (38%), averaging 3.7 min per visit. This is where the longest buyer conversations happened.
Seating averaged 1.6 min per visit against 3.6 min at the counter. Before removing seats, watch whether those short visits serve companions and rest.
These hours show use, not revenue per square foot. Attribute sales before deciding a zone pays for itself.
The data supports which zones were used together and rough direction of travel. It does not establish full journeys, named buyers or verified groups.
| Arrived with | Visitors | Share | 30s+ rate |
|---|---|---|---|
| Solo | 281 | 28% | 41% |
| Pair | 267 | 27% | 38% |
| Three-person | 198 | 20% | 38% |
| 4+ | 245 | 25% | 41% |
330 of 553 live-day visitors used two or three zones. Keep the connections between zones open and obvious.
221 visitors used both the counter and the lounge, the most common pairing. These are overlaps, not a fixed order of travel.
72% of visitors arrived within seconds of someone else. The software infers this from timing, so nearby strangers can be grouped; use it to shape the space, not to report verified parties.
Let two or three people see the demonstration together and give companions somewhere to stand. Compare engaged share during matched test periods.
This data explains how the booth was used. A financial return needs verified cost, qualified leads and attributed sales, which were not part of the telemetry.
| Available now | Needed for a financial return |
|---|---|
| Visitors and engagement | Verified show costs |
| Daily and hourly performance | Deduplicated qualified leads |
| Zone use and attention | Attributed orders and contribution margin |
| Group and movement signals | An agreed attribution window |
Record space, build, shipping, travel, labor, technology and follow-up costs, on one consistent policy, and use the same policy every show.
Record qualified leads, appointments, quotes, orders and contribution margin against an agreed attribution window. Do not equate an anonymous visit with a badge scan.
Show return = (attributed contribution profit minus total show cost) divided by total show cost. Break-even orders = total show cost divided by average contribution profit per order.
Until sales are attributed, cost per engaged visitor is the working number: total show cost divided by 727.
Review qualified leads right after the show, then attributed outcomes at 30, 60 and 90 days, keeping new business separate from existing customers.
Test one material change at a time, balanced across comparable hours and days, and keep a simple record of what changed.
Hypothesis: a concise product benefit plus a quick demo lifts the share of visitors reaching 30 seconds. Alternate existing and revised messaging in balanced blocks.
Use equally visible placements and rotate positions across matched periods. Record which product sat in each zone and when.
Test a wider viewing position for small groups while keeping the walkway clear. Primary measure: engagement rate.
Compare an explicit invitation to a seated consultation against the current experience. Primary measure: qualified consultations booked.
Set the minimum worthwhile improvement, the test length and the acceptable tradeoff before the show opens.
HindSight establishes what happened. BoothSight monitors traffic as it happens. ForeSight compares scenarios for the next show.
Source: the booth sensor database from the show, read only, joined to booth camera footage used to calibrate the counts. Aggregates only; no individual paths are included.
Visits beginning between 9 am and 6 pm PDT on August 25-27, 2026. A visit means a person inside the booth zones; time is accumulated zone dwell.
The sensor splits one visit into several tracks and undercounts time spent still. Booth camera footage was counted by hand to measure both: sensor tracks are divided by 4.4, and recorded time is multiplied by 1.99. Every people figure in this report is therefore a calibrated estimate, not a measured count. Aisle traffic was not counted, so there is no conversion rate for this show.
Day one was rebuilt from recorded positions after the show; the original backup held no zone dwell.
No verified unique reach, demographics, repeat visitors, product-level exposure or sales attribution. Coverage is the booth, not the hall.
The day selector changes only the summary above; each section below states its own period.
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