BoothSight
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How it works

From your floor.
To your next decision.

Your questions shape the plan. Your booth provides the evidence. Together, we turn it into a clearer next decision.

A booth modeled in BoothSight Studio with a floor heat map from a real show
Your booth, modeled in BoothSight Studio, with a real show’s heat map.
Isometric booth with floor coverage and cameras at opposite corners. Directional traffic enters and leaves the booth, with passing traffic in both aisle directions.
Isometric booth with floor coverage and cameras at opposite corners. Directional traffic enters and leaves the booth, with passing traffic in both aisle directions.
Blue: entering & passing · Orange: leaving · Illustrative flow.

01 / Capture

Bespoke planning.

Your booth is unique. We will work with you to design a data capture plan specifically for it. We’ll determine the appropriate number of sensors for your space and define a placement plan to capture the data needed to answer the questions that matter to you.

Plan your booth in BoothSight Studio
Recorded positions from ASD Market Week 2026, replayed as anonymous figures.
Arrive together. Meet. Explore. Leave.

02 / Measure

Follow movement.

On-device detection produces anonymous positions and timestamps. Those points become counts, paths, and time spent in each zone.

DEMOCOUNTERABMEETENTRY / EXIT

03 / Understand

See the story.

See what held attention and what visitors passed by. Review the evidence in HindSight, follow activity in BoothSight, and plan your next investment in ForeSight.

Insight wherever you are

On the floor.
Back at the office.

Whether you’re back at the office or on the floor, HindSight gives you the power to compare traffic over time, and BoothSight shows you where people are moving around your booth right now.

Together, these tools help you be more productive and get more out of your investment.

A few practical details

Before the doors open.

Does it record video or recognize faces?

No. The measurement pipeline is configured to process detections on the sensor and output anonymous positions and timestamps. It does not record or stream video, and it does not perform facial recognition. Read our privacy approach.

Can it show who entered versus who passed by?

It distinguishes anonymous visits that cross the booth entrance from traffic passing through the configured observation area. It does not identify individuals. Coverage and permitted boundaries are confirmed for each installation.

How do product A/B comparisons work?

Products A and B sit in defined zones. Compare visits and dwell time across comparable periods, and consider swapping locations to separate product interest from placement effects. The measurements show engagement, not a guaranteed causal effect on sales.

Does visitor attention tell me my ROI?

Attention shows how visitors used your investment in space and experiences. Financial ROI also needs your event cost, attributed revenue, and margin. Those inputs are separate from sensor measurements.

What does setup and pricing depend on?

Quotes are scoped per show, based on booth size and coverage. Share the floor plan, show location, dates, and what you want to measure so coverage and a setup plan can be scoped.

Your next show starts here

Make your next show a more informed investment.

Let’s talk about your booth