Revisit the footprint.
Counter visits held attention longer than seating visits. Test the balance of display and meeting space at the next event.
Case study / Las Vegas / August 2026
One booth.
A different view of success.
A fragrance brand measured three show days—and learned that not every part of its floor plan earned the same attention.
Visits991Three show days, calibrated estimate
Engaged visits727Stayed 30 seconds or longer
Engagement rate73%Of visits
Two minutes or more436Deeper conversations
Real, anonymized show data. Show hours: 9 am–6 pm. Visit counts and times are calibrated estimates, corrected against booth camera footage counted by hand, not measured counts.
The finding
The counter did
the heavy lifting.
Across the two live days, the counter held an estimated 27.6 hours of attention, about 3 minutes per visit. The lounge held 20.1 hours. Seating drew 5.1, and its visits ran half as long.
That comparison gives the next floor-plan review something concrete: test more counter frontage and see whether attention improves.
Attention · Days 2–3 · calibrated estimateSource report
Counter27.6 hours · 3.6 min/visit
Lounge20.1 hours · 3.7 min/visit
Seating5.1 hours · 1.6 min/visit
Time spent is an engagement measure. The report does not establish sales or financial return by zone.
From observed visits to engagementThree days
Visits991
Engaged 30s+727
2 minutes or more436
Beyond a badge scan
Most of the story
happens on the floor.
An estimated 991 visits came into the booth across the three days. 727 of them lasted at least 30 seconds, and 436 lasted two minutes or more.
These are anonymous counts, not identified individuals. Someone who returns on another day is counted again.
What changes next
Take the finding.
Make a better experiment.
Treat day one separately.
Reconstructed opening-day data shows more entries and longer dwell. Use the two live days for the strongest like-for-like baseline.
Know the busy window.
The two live days brought an estimated 93 visits at 11 am, their busiest combined hour. Compare hourly demand as the show unfolds.
Method note: a visit is a person inside the booth; engaged means at least 30 seconds there. Counts and times are calibrated estimates, corrected against booth camera footage counted by hand. Day one was rebuilt from recorded positions after the show. Aisle traffic was not counted, so there is no conversion rate.
Your next show starts here