What the sensor saw

Over the show the sensor tracked 6,043 people moving through and past the booth footprint, with booth zones fully instrumented for the final two days. In that two-day window, 3,567 visitors came into view, 2,820 of them entered the booth, and 1,013 stayed engaged for 30 seconds or longer. That is an Engagement Rate of 36% of everyone who stepped in — a number no badge scanner can produce, because most of those people never scanned anything.

The zone surprise

The booth had four zones: a product counter, a lounge, a table-and-chairs seating area, and a work area. The counter dominated — 2,207 zone visits and over 14.8 hours of accumulated visitor attention, averaging 24 seconds per visit. The seating area, which used a comparable share of the floor plan, averaged just 11 seconds per visit. Per square foot, the counter earned more than twice the attention. The work area barely registered: 22 visits all show.

When the traffic actually came

The 10 am to 2 pm window carried 65% of all booth entries, peaking at 11 am with 441. Day three ran 12% fewer entries than day two, and average dwell fell from 39 to 31 seconds — the well-known last-day fade, now measured instead of felt.

What changes next show

• Staffing follows the curve. Full crew on the floor 10 am to 2 pm; breaks and restocks move to the measured quiet hours.
• The counter gets more footprint. It earned twice the attention per square foot of the seating area, so the next floor plan trades seating for counter frontage.
• The work area gets reclaimed. 22 visits in three days is a storage closet wearing a display’s badge.
• This becomes the baseline. Next year’s show is measured against these exact numbers, so every change to the booth has a before and an after.